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Fernando Melo shares his incredible journey from Brazilian immigrant to successful business owner with M&M Home Exteriors, providing roofing, siding, gutters, windows, doors, painting and deck services throughout Atlanta.

• Fernando's dream to visit America and Disney World as a child led to his immigration in 2000
• Started with zero English skills, sleeping on a stranger's couch while attending ESL classes
• Discovered natural talent for exterior construction work, particularly siding installation
• Founded his first business just five years after arriving in America
• Survived the 2008 housing crisis by downsizing from four crews to just himself and a helper
• Expanded into M&M Home Exteriors in 2015, now running multiple specialized crews
• Customer service philosophy influenced by Disney's approach to creating experiences
• Values treating crews with respect and refuses to work with clients who disrespect his team
• Balances business ambitions with family time, building a legacy for his two young sons
• Emphasizes quality workmanship and taking pride in transforming homes

Visit sidingatlanta.com or search M&M Home Exteriors on social media platforms to learn more about Fernando's services.

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From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.